GloFish LLC
Founded in 2001 and brought to market after environmental research and regulatory consultations, GloFish develops and sells freshwater tropical aquarium fish that express fluorescent proteins, and supplies related aquarium kits, lighting, décor, and water care products. The company publishes species-specific care guidance, operates consumer education resources, and distributes products through retail partners and an online catalog.
Industries
N/A
Products
Fluorescent freshwater tropical fish (multiple species)
Freshwater aquarium fish lines (tetras, danios, barbs, corys, angelfish, long-fin variants, sharks) that express fluorescent proteins and are sold for community aquaria.
Aquarium kits, LED lighting, and décor
Starter aquarium kits, LED lighting products optimized for fluorescence display, and decorative aquarium items sold alongside fish products.
Fish nutrition and water care products
Formulated fish foods (e.g., flake food) and water care solutions (conditioners, water balance products) targeted to aquarium species.
Fluorescent freshwater tropical fish (multiple species)
Freshwater aquarium fish lines (tetras, danios, barbs, corys, angelfish, long-fin variants, sharks) that express fluorescent proteins and are sold for community aquaria.
Aquarium kits, LED lighting, and décor
Starter aquarium kits, LED lighting products optimized for fluorescence display, and decorative aquarium items sold alongside fish products.
Fish nutrition and water care products
Formulated fish foods (e.g., flake food) and water care solutions (conditioners, water balance products) targeted to aquarium species.
Services
Learning Center — education and troubleshooting
Online educational content including getting-started guides, species care, inspiration, and troubleshooting resources for aquarium owners.
Customer support and contact center
Telephone support and an online contact form for product questions, retailer inquiries, and feedback; publishes hours and contact details.
Store-locator and retail partnership support
Tools and retailer listings to help customers find products at partner retail chains; maintains relationships with national retailers in specific markets.
Learning Center — education and troubleshooting
Online educational content including getting-started guides, species care, inspiration, and troubleshooting resources for aquarium owners.
Customer support and contact center
Telephone support and an online contact form for product questions, retailer inquiries, and feedback; publishes hours and contact details.
Store-locator and retail partnership support
Tools and retailer listings to help customers find products at partner retail chains; maintains relationships with national retailers in specific markets.
Expertise Areas
- Transgenic fish breeding and fluorescent protein expression
- Aquaculture husbandry and species-specific care
- Aquarium product development (kits, lighting, décor)
- Fish nutrition and water treatment formulation
Key Technologies
- Fluorescent protein expression
- Transgenic animal breeding
- Aquaculture husbandry techniques
- LED aquarium lighting