Inertia


Inertia is an innovation-driven firm delivering end-to-end design, engineering, prototyping, and manufacturing for medical, clean tech, industrial, safety, and advanced hardware industries. Distinguished by their tightly integrated evidence-based approach—including strategy, human factors, regulatory and advanced manufacturing—they execute at every phase: from early startup product validation through SMB innovation acceleration, to full-scale manufacturing for large enterprises. Their unique differentiator lies in the seamless integration of product strategy, development, and manufacturing under one roof—enabling clients to optimize quality, achieve rapid speed-to-market, and realize measurable cost and risk reductions. With robust quality systems, client-centered project management, and a reputation for transparency, Inertia consistently sets new standards for product innovation and commercialization.

Inertia Product Development

Inertia

34 Kern Road, Unit 3, North York, Ontario, Canada, M3B 1T1


What We Do

A patient-focused infotainment system designed for in-bore use during MRI procedures, enhancing patient comfort and compliance. Achieved with innovative, multi-process, fast-track manufacturing strategies.

Highly accurate, robust weather station solutions for agricultural and industrial use, designed to withstand harsh environmental conditions while delivering precise data.

An AI-powered agricultural robot designed to selectively identify and remove weeds without damaging crops, improving efficiency and sustainability in modern farming.

A carbonation solution capable of carbonating any liquid and infusing real ingredients into drinks, targeting the food and beverage sector for streamlined drink creation.

Concierge prototype development for complex, high-spec plastics in medical and diagnostic devices, including process and material selection, rapid tooling, precision finishing, and assembly guidance for clinical, demo, or validation use.

Product development strategy and support covering design review, prototype development, and manufacturing readiness for early-stage companies. Services address BOM cost, product-market fit, rapid iteration, and manufacturing planning.


FDA Regulated Medical Devices


Key People

Ray Minato

President & Founder

Chris Clapinson

VP Product Strategy

Gareth Kenworthy

VP Product Development

Zindzi Morris-Alleyne

Manager, Partnerships


News & Updates

Recognized among Canada's top growing companies.

Recipient of a Good Design Award for excellence in product design.

Finalist for the Medical Design Excellence Awards, reflecting recognition in medtech innovation.

Honored by the International Design Excellence Awards for outstanding product design.

Analyzes how US tariffs impact medical device manufacturing strategy, dispels myths about reshoring, and presents a playbook for tariff engineering and hybrid supply chain optimization.

Reflects on leadership, decision-making, and transparent client communication in high-complexity product development environments.

Reviews approaches for tool integration and streamlined communication to accelerate product development.

Explores strategies for exceptional client experience within innovation and engineering service firms.

Discusses efficient market validation and preventing common pitfalls in hardware product development.

Details permanent COGS reductions for medical device makers through value engineering and value analysis, including real-world case studies, regulatory risk frameworks, and a strategic roadmap for startups.

Outlines the significance of human factors in medical device design, practical guidance for start-ups, regulatory requirements, and benefits of traceability for safety and effectiveness.

Introduces potentiostat technology used in in vitro diagnostic product development, including use cases such as glucose monitoring, pathogen and biomarker detection, and wearable drug analysis devices.

Discusses best practices for team performance improvement using sprint retrospectives and agile methods in hardware development.

Discusses methods to balance creativity and productivity for continuous innovation in product development organizations, with insights on data-driven labor efficiency metrics.

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