Harper Global
Harper Global is a full-service global insights company dedicated to the pharmaceutical and healthcare industries. They excel at challenging the status quo and always look for ways to improve through innovative and creative research solutions. Their mission is to deliver insights that can change lives by addressing strategic business needs with qualitative and quantitative research methods.
Industries
Nr. of Employees
small (1-50)
Harper Global
Products
Behavioral observation methodology for clinician–patient interactions
An observational research approach that captures clinician and patient behavior in clinical encounters to reveal default behaviors and real-world decision-making.
Real-world sales-dialogue testing methodology
A methodology for testing messages and sales materials within the real-world environment of physician practices to evaluate implementation and uptake.
Insights synthesis process for cross-source data
A systematic process to catalog, assimilate and analyze existing quantitative and qualitative assets to produce integrated insights and strategic recommendations.
Patient journey research methodology
A multi-modal, multi-touchpoint approach to map patients' experiences, emotions, and behaviors from diagnosis through treatment and beyond.
Encounter
Encounter is a proprietary methodology based on the behavioral science principle of default behaviors, allowing researchers to observe and understand actual physician-patient interactions and treatment decisions.
Intersection
A proprietary methodology that enables real-world testing of sales dialogue and sales materials within physicians' practices, accounting for actual interruptions and time limitations.
Behavioral observation methodology for clinician–patient interactions
An observational research approach that captures clinician and patient behavior in clinical encounters to reveal default behaviors and real-world decision-making.
Real-world sales-dialogue testing methodology
A methodology for testing messages and sales materials within the real-world environment of physician practices to evaluate implementation and uptake.
Insights synthesis process for cross-source data
A systematic process to catalog, assimilate and analyze existing quantitative and qualitative assets to produce integrated insights and strategic recommendations.
Patient journey research methodology
A multi-modal, multi-touchpoint approach to map patients' experiences, emotions, and behaviors from diagnosis through treatment and beyond.
Encounter
Encounter is a proprietary methodology based on the behavioral science principle of default behaviors, allowing researchers to observe and understand actual physician-patient interactions and treatment decisions.
Intersection
A proprietary methodology that enables real-world testing of sales dialogue and sales materials within physicians' practices, accounting for actual interruptions and time limitations.
Services
End-to-end qualitative and quantitative research across the brand life cycle, from early clinical stages through post-launch, including study design, fielding, analysis, and reporting.
HIPAA-compliant observational research that records real clinician–patient interactions to reveal actual behaviors and default practices.
Testing of messaging and sales aids within clinical practice settings to evaluate performance under typical time pressures and interruptions.
Comprehensive research mapping patient experiences across diagnosis and treatment using multiple methods and touchpoints with patients, caregivers, and clinicians.
Processes to catalog, assimilate, and analyze existing quantitative and qualitative data into cohesive narratives and strategic recommendations.
Qualitative segmentation development using staged approaches (e.g., text phases followed by telephone interviews) to surface behavioral and motivational segments among clinicians.
End-to-end qualitative and quantitative research across the brand life cycle, from early clinical stages through post-launch, including study design, fielding, analysis, and reporting.
HIPAA-compliant observational research that records real clinician–patient interactions to reveal actual behaviors and default practices.
Testing of messaging and sales aids within clinical practice settings to evaluate performance under typical time pressures and interruptions.
Comprehensive research mapping patient experiences across diagnosis and treatment using multiple methods and touchpoints with patients, caregivers, and clinicians.
Processes to catalog, assimilate, and analyze existing quantitative and qualitative data into cohesive narratives and strategic recommendations.
Qualitative segmentation development using staged approaches (e.g., text phases followed by telephone interviews) to surface behavioral and motivational segments among clinicians.
Expertise Areas
- Healthcare market research
- Qualitative research methodologies
- Quantitative research and analytics
- Patient journey mapping
Key Technologies
- Tele/web interview platforms
- Asynchronous/text-based research methods
- Multi-modal data integration
- HIPAA-compliant observational recording
News & Updates
A case study where Harper Global developed a market segmentation scheme for oncologists using only qualitative techniques, involving texting and telephone interviews across three countries.
A series of articles exploring the patient experience through various stages and methodologies, emphasizing understanding the complex, multi-dimensional journey.
An article discussing how organizations can analyze their existing data reservoirs to uncover new insights and strategic opportunities.
An interview highlighting Allan Julian's journey, his role at Harper Global, and his insights into pharmaceutical market research.
A detailed exploration of the patient journey, methodologies used, and insights gained.
A qualitative research approach to segment physicians, revealing nuanced insights into oncologists' motivations and practices.
A case study where Harper Global developed a market segmentation scheme for oncologists using only qualitative techniques, involving texting and telephone interviews across three countries.
A series of articles exploring the patient experience through various stages and methodologies, emphasizing understanding the complex, multi-dimensional journey.
An article discussing how organizations can analyze their existing data reservoirs to uncover new insights and strategic opportunities.
An interview highlighting Allan Julian's journey, his role at Harper Global, and his insights into pharmaceutical market research.
A detailed exploration of the patient journey, methodologies used, and insights gained.
A qualitative research approach to segment physicians, revealing nuanced insights into oncologists' motivations and practices.