Campos
Campos is a market research and strategy firm that helps build better brands, products, and experiences through tailored research services. They specialize in brand strategy, marketing, product research, customer experience, and strategic consulting, utilizing various methodologies including quantitative, qualitative, mixed-method, ethnographic, and segmentation studies. With forty years of experience, Campos collaborates closely with clients to produce actionable insights that inform decision-making and foster growth.
Industries
Nr. of Employees
medium (51-250)
Campos
1001 Liberty Ave, Suite 500, Pittsburgh, PA 15222
Services
Design and execution of large-scale quantitative surveys, segmentation studies, pricing research, conjoint/MaxDiff, driver analyses, and demand forecasting to inform product, brand, and marketing strategy.
Moderated focus groups, in-depth interviews, dyads/triads, virtual discussion boards, diary studies, and ethnographies to uncover motivations, behaviors, and contextual insights.
Hybrid research designs combining qualitative and quantitative phases (quant-to-qual, qual-to-quant, iterative testing, qualitative sprints, longitudinal diary studies) to balance scale and depth.
Discovery sessions, strategic workshops, synthesis of research into actionable recommendations, and support for socializing findings and implementing strategies.
On-site product tests, in-home user tests, simulated environments, and user-experience evaluations to measure product performance, usability, and market fit.
Internal stakeholder discovery, competitive audits, brand houses/strategy options, and ongoing brand tracking to guide rebrands and measure brand performance.
Design and execution of large-scale quantitative surveys, segmentation studies, pricing research, conjoint/MaxDiff, driver analyses, and demand forecasting to inform product, brand, and marketing strategy.
Moderated focus groups, in-depth interviews, dyads/triads, virtual discussion boards, diary studies, and ethnographies to uncover motivations, behaviors, and contextual insights.
Hybrid research designs combining qualitative and quantitative phases (quant-to-qual, qual-to-quant, iterative testing, qualitative sprints, longitudinal diary studies) to balance scale and depth.
Discovery sessions, strategic workshops, synthesis of research into actionable recommendations, and support for socializing findings and implementing strategies.
On-site product tests, in-home user tests, simulated environments, and user-experience evaluations to measure product performance, usability, and market fit.
Internal stakeholder discovery, competitive audits, brand houses/strategy options, and ongoing brand tracking to guide rebrands and measure brand performance.
Expertise Areas
- Market research & analytics
- Quantitative research
- Qualitative research
- Mixed-method research
Key Technologies
- Segmentation analysis
- Conjoint analysis
- MaxDiff analysis
- Gabor-Granger and Van Westendorp pricing methods
News & Updates
Research supported infrastructure development in Southwestern Pennsylvania, including broadband expansion projects in Washington and Westmoreland counties.
Campos partnered with Pittsburgh Regional Transit to assess rider experience and develop a research-backed strategy to improve service.
Campos helped Southwest Texas Junior College rebrand while honoring its history and future vision.
Campos discusses strategies for building strong university brands and effective marketing.
Campos partnered with a casino to build a foundation for marketing and experience strategy through segmentation study.
Research supported infrastructure development in Southwestern Pennsylvania, including broadband expansion projects in Washington and Westmoreland counties.
Campos partnered with Pittsburgh Regional Transit to assess rider experience and develop a research-backed strategy to improve service.
Campos helped Southwest Texas Junior College rebrand while honoring its history and future vision.
Campos discusses strategies for building strong university brands and effective marketing.
Campos partnered with a casino to build a foundation for marketing and experience strategy through segmentation study.