xsperient
Full-service market research firm focused on healthcare, health & wellness, consumer nutrition, and medical markets. Offers qualitative and quantitative research using behavioral science, personality-based profiling, and mathematical modeling to support market segmentation, patient journey mapping, pharmacy market analysis, adherence research, and analytics for life sciences and consumer-health clients.
Industries
Nr. of Employees
small (1-50)
Services
Behavioral segmentation using validated personality profiling to predict decision-making and tailor messaging.
Combined attitudinal, needs-based, and personality segmentation to produce robust, actionable market segments with reduced project risk.
Enhanced patient journey studies using qualitative and quantitative methods to identify unmet needs and behavioral drivers throughout the care pathway.
Tools and methods to track pharmacy histories for individual respondents and integrate that data with persona and survey information for pharmacy and HEOR research.
A library of partially customizable syndicated reports covering consumer awareness, emotional and psychological insights, market conditions, and condition-specific topics.
In-home, in-office, and in-hospital ethnographic research conducted by experienced anthropologists and health researchers.
Behavioral segmentation using validated personality profiling to predict decision-making and tailor messaging.
Combined attitudinal, needs-based, and personality segmentation to produce robust, actionable market segments with reduced project risk.
Enhanced patient journey studies using qualitative and quantitative methods to identify unmet needs and behavioral drivers throughout the care pathway.
Tools and methods to track pharmacy histories for individual respondents and integrate that data with persona and survey information for pharmacy and HEOR research.
A library of partially customizable syndicated reports covering consumer awareness, emotional and psychological insights, market conditions, and condition-specific topics.
In-home, in-office, and in-hospital ethnographic research conducted by experienced anthropologists and health researchers.
Expertise Areas
- Healthcare and wellness market research
- Personality-based market segmentation
- Patient journey mapping and experience research
- Pharmacy market research and adherence analytics
Key Technologies
- Survey research (online and panel-based)
- Personality-based profiling
- Integrated segmentation (attitudinal, needs-based, personality)
- Pharmacy data linkage to respondents
News & Updates
White paper highlighting pharmaceutical opportunities through empathy and behavioral insights.
Recognition as finalists for a health care / pharmaceutical research project award.
Announcement of a three-method integrated segmentation product combining attitudinal, needs-based and personality methods.
Announcement of a new pharmacy market research data tool enabling pharmacy history tracking linked to respondents.
Announcement of a corporate merger with Research America Inc.
Announcement of JourneySmart, enhanced patient journey research offerings.
White paper highlighting pharmaceutical opportunities through empathy and behavioral insights.
Recognition as finalists for a health care / pharmaceutical research project award.
Announcement of a three-method integrated segmentation product combining attitudinal, needs-based and personality methods.
Announcement of a new pharmacy market research data tool enabling pharmacy history tracking linked to respondents.
Announcement of a corporate merger with Research America Inc.
Announcement of JourneySmart, enhanced patient journey research offerings.