Chirp Research
Chirp Research is a research company dedicated to seeking and finding the truth through insights with innovation, flexibility, and care. They offer qualitative, quantitative, innovation, and visualization services, and are committed to making a positive impact through their charitable initiatives. The company values people over profit, fosters a supportive culture, and is a WBENC-Certified Women’s Business Enterprise.
Industries
Nr. of Employees
small (1-50)
Products
Chirp Online Communities
An interactive digital qualitative research methodology where consumers respond to prompts and complete creative tasks over several days to share opinions, perceptions, and feelings.
consumer segmentation research
Custom quantitative segmentation research services designed to identify differentiated groups and segments within a larger population based on needs, attitudes, and behaviors.
Innovation
With a completely custom methodology for each business objective, the Innovation Team brings focus and energy to every work session.
Deep Dives
Immersive sessions creating a deep and memorable understanding of target customers focusing on segmentation, region, or target behaviors with visual reporting and video deliverables.
International Qualitative
Qualitative market research conducted across international markets.
Lifealongs
An ethnographic research methodology allowing market researchers to immerse themselves in the lives of consumers across various environments and real-world moments.
Chirp Online Communities
An interactive digital qualitative research methodology where consumers respond to prompts and complete creative tasks over several days to share opinions, perceptions, and feelings.
consumer segmentation research
Custom quantitative segmentation research services designed to identify differentiated groups and segments within a larger population based on needs, attitudes, and behaviors.
Innovation
With a completely custom methodology for each business objective, the Innovation Team brings focus and energy to every work session.
Deep Dives
Immersive sessions creating a deep and memorable understanding of target customers focusing on segmentation, region, or target behaviors with visual reporting and video deliverables.
International Qualitative
Qualitative market research conducted across international markets.
Lifealongs
An ethnographic research methodology allowing market researchers to immerse themselves in the lives of consumers across various environments and real-world moments.
Services
Design and conduct qualitative studies (focus groups, in-depth interviews, online communities, ethnography) to surface consumer motivations and experiences.
Design, field and analyze quantitative surveys including nationally representative studies and segmentation to produce statistically robust insights.
Custom methodology development, co-creation workshops, and facilitation to support product, service, and experience innovation.
Creation of data visualizations, research stimuli, and presentation-ready deliverables to communicate insights effectively.
Design and conduct qualitative studies (focus groups, in-depth interviews, online communities, ethnography) to surface consumer motivations and experiences.
Design, field and analyze quantitative surveys including nationally representative studies and segmentation to produce statistically robust insights.
Custom methodology development, co-creation workshops, and facilitation to support product, service, and experience innovation.
Creation of data visualizations, research stimuli, and presentation-ready deliverables to communicate insights effectively.
Expertise Areas
- Qualitative research methods
- Quantitative survey research
- Mixed-methods research design
- Data visualization for research
Key Technologies
- Online community platforms (digital ethnography)
- Simulator / decision-support studies (choice simulators)
- Survey research and panel sampling
- Virtual qualitative interview platforms
News & Updates
Chirp Research continues to grow with new clients, methodologies, and hires. In June 2023, Chirp hired Qualitative Associate Madison Greer.
In September, the team visited My Possibilities to see the impact of their donation in the lives of adults with disabilities.
Exploring qualitative, quantitative, and innovation methodologies, including Simulator Studies with Leslie Hagen.
Exploring the multi-phase, mixed-methodology research approach with a focus on choice design.
Exploring the use of online communities in research to understand consumer behavior.
Discussing co-creation methodologies that involve core client team members and consumers.
Chirp Research continues to grow with new clients, methodologies, and hires. In June 2023, Chirp hired Qualitative Associate Madison Greer.
In September, the team visited My Possibilities to see the impact of their donation in the lives of adults with disabilities.
Exploring qualitative, quantitative, and innovation methodologies, including Simulator Studies with Leslie Hagen.
Exploring the multi-phase, mixed-methodology research approach with a focus on choice design.
Exploring the use of online communities in research to understand consumer behavior.
Discussing co-creation methodologies that involve core client team members and consumers.