Date: Wednesday, January 22, at 1PM-2PM ET
Description: In today’s hyper-competitive environment, guessing what customers want is not a viable strategy. Yet many organizations charge forward with untested ideas, blinded by cognitive biases and wishful thinking. The result? Products that fail to solve a meaningful problem—and never find a foothold in the market.
In this Webinar, we’ll explore how to systematically validate your strategic ideas early in the innovation cycle. We’ll show you how to understand the “job” your target customers need done and how to rigorously assess whether your solution is positioned to deliver superior results. By using objective market data, framing your assumptions as testable hypotheses, and methodically refining your concepts before entering expensive commercialization phases, you can dramatically reduce risk and increase the likelihood of achieving genuine market traction.
Join us to learn:
- How to uncover the true “job to be done” and ensure your product or service meets a genuine, unmet need.
- Proven techniques for identifying and eliminating cognitive biases that often distort strategic decision-making.
- Practical steps to validate market demand and refine your offering before costly commercialization efforts.
- Strategies for aligning internal teams around data-driven insights to streamline development and fuel sustainable growth.
This session will arm executives, product leaders, and strategy professionals with actionable approaches to build market confidence, save resources, and create offerings that customers will actually hire—again and again.
Speaker:
Aaron Call, Founding Principal, Jaunt, LLC
**You must be a current MTEC Member in good standing in order to attend**
