Multimedia communication system and method
Inventors
Greer, Neil • Blank, Bennett • Depew, Bryan
Assignees
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Publication Number
US-9805393-B2
Publication Date
2017-10-31
Expiration Date
Abstract
Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.
Core Innovation
The invention describes a multimedia communication system in a SaaS model that uses a thin client interface and a server-side engine to generate online advertisements. A client computer with a graphical user interface enables a user to select an online advertisement template and to select a media asset based on data extracted from a data feed designated on the graphical user interface. The server stores online advertisement templates and media assets in a media repository and integrates a selected media asset with a selected online advertisement template to generate a result.
The system further includes a project builder and a project viewer. The project builder obtains data determining a look and feel of an online advertisement from the graphical user interface and generates the online advertisement based on the result and the look and feel. The project viewer sends at least one version of the online advertisement to the client computer.
To support distribution in different channels, the system automatically formats the online advertisement in a plurality of electronic distribution formats. The formats include advertisements formatted for display on a web page and advertisements formatted for display on a mobile device. A distribution program targets broadcasting of the online advertisement over the Internet to advertising recipients in an associated one of the plurality of electronic distribution formats.
Claims Coverage
The independent claims identified are clm-00001 and clm-00012. Together, they define a multimedia communication system that generates advertisements in a plurality of distribution formats for targeted broadcasting over the Internet, using a client graphical user interface and a server engine with media repository, compilation, building, formatting, and distribution, including web-page and mobile-device formats.
Client-based template and media-asset selection for targeted multi-format online advertisements
A client computer having a graphical user interface connected to the Internet to allow user selection of an online advertisement template and selection of a media asset based on data extracted from a data feed designated on the graphical user interface.
Server-side media repository compilation using selected template and integrated media assets
A server with a media repository storing online advertisement templates and one or more media assets, and a compiler integrating a selected media asset selected based on data extracted from the designated data feed with a selected online advertisement template selected on the graphical user interface to generate a result.
Look-and-feel-driven project building and sending advertisement versions to the client
A project builder obtaining data determining a look and feel of an online advertisement from the graphical user interface and generating the online advertisement based on the result and the look and feel, and a project viewer sending at least one version of the online advertisement to the client computer.
Automatic multi-format electronic formatting and targeted distribution over the Internet
A formatter automatically formatting the online advertisement in a plurality of electronic distribution formats including advertisements formatted for display on a web page and advertisements formatted for display on a mobile device, and a distribution program for targeted broadcasting of the online advertisement over the Internet to each of a plurality of advertising recipients in an associated one of the plurality of electronic distribution formats.
Targeted distribution to recipients using multi-format web-page and mobile-device electronic distribution
A formatting program and distribution program configured so the online advertisement is automatically formatted in a plurality of electronic distribution formats including advertisements formatted for display on a web page and advertisements formatted for display on a mobile device, and so targeted broadcasting over the Internet is performed to a plurality of advertising recipients in the electronic distribution formats.
Across clm-00001 and clm-00012, the claims cover a client-server multimedia communication system that compiles user-selected template and media assets into an online advertisement, builds the advertisement using data determining look and feel, formats the result into multiple electronic distribution formats including web page and mobile device, and distributes the formatted advertisement for targeted broadcasting to advertising recipients over the Internet.
Stated Advantages
Generates online advertisements in a plurality of distribution formats.
Accommodates targeted broadcasting over the Internet to advertising recipients.
Allows advertisements formatted for display on a web page and on a mobile device.
Automatically formats the online advertisement in the plurality of electronic distribution formats.
Documented Applications
Generation of online advertisements for targeted broadcasting over the Internet across multiple distribution formats.
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