Multimedia communication system and method

Inventors

Greer, Neil • Blank, Bennett • Depew, Bryan

Assignees

Impact Engine Inc

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Publication Number

US-7870497-B2

Patent

Publication Date

2011-01-11

Expiration Date


Abstract

Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.

Core Innovation

The invention is a multimedia communication system that provides a graphical user interface accessible by a client computer via a network. The system includes a media repository storing communication project templates and media assets of a number of content types, where the templates and assets are accessible through the graphical user interface on the client computer.

A project builder provides the graphical user interface for local display on the client computer, including controls to receive user input for selecting at least one communication project template and one or more media assets. The project builder assembles a communication based on the selected communication project template and media assets.

The project builder further includes an interactive interview for eliciting user responses pertaining to user preferences. The interactive interview displays a plurality of questions to a user and the project builder receives the user preferences about the at least one communication project template and one or more media assets to assemble the communication.

Claims Coverage

The partial content provides one independent claim (clm-00001). The inventive features for clm-00001 include a network-accessible media repository, a graphical user interface project builder with an interactive interview that elicits user preferences, and assembly of a communication from selected templates and media assets.

Network-accessible media repository for templates and assets

A media repository storing communication project templates and media assets of a number of content types, the project templates and media assets being accessible by a graphical user interface on a client computer via a network.

Client-side graphical project builder with user template/asset selection

A project builder providing the graphical user interface for the client computer via the network for local display, the graphical user interface comprising controls to receive user input for selecting at least one communication project template and one or more media assets, and assembling a communication based on the at least one communication project template.

Interactive interview eliciting user preferences for assembly

The project builder further including an interactive interview for display on the graphical user interface, the interactive interview providing a plurality of questions to a user for eliciting a user response pertaining to user preferences, and further receiving the user preferences about the at least one communication project template and one or more media assets to assemble the communication.

Taken together, clm-00001 covers a multimedia communication system combining a network-accessible media repository, a client graphical project builder that assembles communications from template and media asset selections, and an interactive interview that elicits and uses user preferences to guide the assembly.

Stated Advantages

Not explicitly described in patent.

Documented Applications

Not explicitly described in patent.

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