Modification of behavior or physical characteristics through visual stimulation
Inventors
Assignees
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Publication Number
US-10736526-B2
Publication Date
2020-08-11
Expiration Date
Abstract
A system and a process are provided for evaluating subliminal pixel patterns and identifying trigger patterns, which are pixel patterns that trigger a response in subjects exposed to the pattern. Each pixel pattern is embedded in a digital video or a digital still image. Pixel patterns that are found to induce reactions in subjects are identified as trigger patterns and are flagged for re-testing. Re-tested trigger patterns that repeatably induce reactions are identified as positive trigger patterns and are studied further. Variations are made to a positive trigger pattern to determine whether small changes can affect how a subject responds when exposed to that positive trigger pattern. A positive trigger pattern is evaluated to determine whether it can induce an emotional, a physical, and/or a behavioral change in the subjects and, if so, the positive trigger pattern is applied to a real-world situation.
Core Innovation
The invention evaluates a video that includes a sequence of images with an embedded pattern of pixels that is consciously unnoticeable by viewers from other pixels in the sequence of images. The evaluation determines whether the embedded pattern induces a change in at least one viewer by monitoring a plurality of viewers during a session to produce a recording while the video is displayed.
The invention correlates a determined change in at least one viewer to an occurrence of the embedded pattern during the session using the timing of the sequence of images in the video and the timing of the change in the viewer based on the recording. The evaluation includes determining whether a variation in the embedded pattern induces a change in at least one viewer, and whether the variation corresponds to occurrences of the embedded pattern.
The invention further includes classifying effective patterns based on repeatability and observed outcomes. If a change is repeatable, the trigger pattern is identified as a positive trigger pattern, and patterns that produce meaningful effects are classified as effective subliminal patterns.
The invention also stores associations in a database or library of patterns and results, and uses these effective patterns in real-world applications including an automobile HUD for alertness, educational videos or toys for learning, medical-office videos for calmness, and web pages for engagement and purchases.
Claims Coverage
The independent claims cover a method and a system. Across the inventive features, the claims focus on monitoring subjects during a session, displaying a video with a consciously unnoticeable embedded pixel pattern, correlating viewer changes to the timing of embedded-pattern occurrences using timestamps, and evaluating whether varying the embedded pattern induces changes.
Evaluating a video with a consciously unnoticeable embedded pixel pattern by correlating viewer changes to image timing
Monitoring a plurality of viewers during a session to produce a recording; displaying the video during the session with a sequence of images containing an embedded pattern of pixels that is consciously unnoticeable by the viewers; determining whether a change occurs in any of the viewers while viewing; correlating the determined change to an occurrence of the embedded pattern during the session based on timing of the sequence of images and timing of the change in the viewers in the recording; and determining whether a variation in the embedded pattern induces a change in at least one of the viewers.
Coordinated video evaluation system using timestamps to correlate subject changes to embedded pattern occurrences and varying the embedded pattern
A system with a display screen arranged to display the video including a sequence of images with an embedded pattern of pixels that is consciously unnoticeable by viewers; a camera arranged to monitor the subject during the session and produce a recording; a processor configured to coordinate display and camera and receive the recording; and a memory configured to store the video and the recording, wherein the processor is programmed to include useable timestamps in the recording to correlate a change in the subject to an occurrence of the embedded pattern during the session and to vary the embedded pattern so that the timestamps are useable to determine whether the variation in the embedded pattern induces a change in the subject.
Overall claim coverage includes correlating changes in viewers to occurrences of consciously unnoticeable embedded pixel patterns using timing information, including timestamps, and assessing whether modifying the embedded pattern produces viewer changes.
Stated Advantages
Not explicitly described in patent.
Documented Applications
Using effective subliminal patterns in an automobile HUD for alertness.
Using effective subliminal patterns in educational videos or toys for learning.
Using effective subliminal patterns in medical-office videos for calmness.
Using effective subliminal patterns in web pages for engagement and purchases.
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