Multimedia communication system and method
Inventors
Greer, Neil • Blank, Bennett • Depew, Bryan
Assignees
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Publication Number
US-10572898-B2
Publication Date
2020-02-25
Expiration Date
Abstract
Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.
Core Innovation
The invention provides an online advertisement generation system for autonomously generating and broadcasting one or more communications capable of being rendered. A communications system server is coupled to a recipient device via an internet network connection and receives an input directed to a query, where the query comprises data pertaining to one or more keywords. The server is coupled with a media repository for storing media rich communication content that includes a plurality of online advertisement templates and a plurality of media assets.
An advertisement generation engine autonomously generates the communications in response to the received query. The engine includes an advertisement builder that identifies and extracts data pertaining to the one or more keywords from the query and selects, based on the extracted data, at least one online advertisement template and at least one media asset from the media repository. A compiler integrates the selected media asset with the selected online advertisement template and groups design layers, design elements, and content containers into a collection of slides so that the communications are content specific to the data pertaining to the one or more keywords.
The invention further includes a formatter and autonomously broadcasts the generated and formatted communications to the recipient device for rendering at the graphical user interface thereof. The communications include slides displayable in an auto-play on or an auto-play off format. Targeted and autonomously broadcasting over the internet network connection is performed using keywords and, in other embodiments, using user data, keyword data, and geographic data for rendering on the recipient device graphical user interface.
Claims Coverage
The partial content includes multiple independent claim entries describing an autonomous online advertisement generation system with slide-based communications, template and media-asset selection, compilation into slides, formatting, and autonomously broadcasting for GUI rendering. The independent claims share a core sequence of receiving query or data-feed inputs, selecting templates and media assets, integrating and grouping design layers, design elements, and content containers into slides, formatting communications, and broadcasting with auto-play on or auto-play off slides.
Keyword-based autonomous slide communication generation
A communications system server receives a query directed from a recipient device graphical user interface via an internet network connection, where the query comprises data pertaining to one or more keywords, and autonomously generates and broadcasts one or more communications in response to the received query.
Media repository template and asset selection based on keywords
An advertisement builder identifies and extracts data pertaining to one or more keywords from the query and selects, based on the extracted data, at least one online advertisement template and at least one media asset from a coupled media repository.
Compiler for integrating assets into slide collections with design layers and content containers
A compiler integrates the selected media asset with the selected online advertisement template and groups design layers, design elements, and content containers into a collection of slides so as to generate communications capable of being rendered as content specific to the keyword data.
Formatter and autonomous broadcast with slide auto-play on/off
A formatter formats the generated communications and, once generated and formatted, the communications system server autonomously broadcasts the one or more communications to the recipient device for rendering at the graphical user interface, where the slides are displayable in an auto-play on or an auto-play off format.
Generation based on user data, keyword data, and geographic data
A communications system server is configured to receive via the internet network one or more of user data, keyword data, and geographic data, with an advertisement generation engine selecting, based on one or more of the user data, keyword data, and geographic data, at least one online advertisement template and at least one media asset to build one or more communications including a collection of slides comprising design layers, design elements, and content containers.
Server-side architecture with repository, advertisement builder, and distribution program
An online advertisement system comprising a server-side media repository storing online advertisement templates and media assets, a server-side advertisement builder configured to obtain and extract data from a recipient computing device data feed and generate online advertisements based on selected templates and media assets, and a server-side distribution program configured for targeted broadcasting of the generated advertisements.
Across the independent-claim content, the core coverage lies in autonomously generating slide-based communications for online advertisement rendering by using query or data-feed keyword, user, and geographic inputs, selecting online advertisement templates and media assets from a repository, compiling them into collections of slides with design layers, design elements, and content containers, formatting the communications, and autonomously broadcasting them to a recipient device graphical user interface with slides displayable in an auto-play on or an auto-play off format.
Stated Advantages
Autonomously generating one or more communications in response to a received query.
Autonomously broadcasting generated and formatted communications to a recipient device for rendering at the graphical user interface thereof.
Generating communications that are content specific to the data pertaining to one or more keywords, or content specific to user data, keyword data, and geographic data.
Slides are displayable in an auto-play on or an auto-play off format.
Targeted and autonomously broadcasting of the communications over an internet network connection to the recipient device.
Formatting into one or more of a plurality of electronic distribution formats.
Targeted broadcasting using keywords for targeted broadcasting.
Documented Applications
Online advertising generation with autonomously generating and broadcasting communications rendered at a recipient device graphical user interface, including slide-based communications with auto-play on/off.
Targeted Internet broadcasting of generated online advertisements to a recipient device graphical user interface based on keywords and/or user data, keyword data, and geographic data.
Server-side online advertisement generation based on a data feed from a recipient computing device and broadcasting in at least one of a plurality of electronic distribution formats.
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