Collecting and targeting marketing data and information based upon iris identification
Inventors
Perna, Steven N. • Clifton, Mark A. • KIM, Jongjin • Varma, Bobby S. • Piro, Stephen J. • Mapen, Barry E. • Richards, Kevin P. • Ackerman, David Alan • Lanzillotto, Ann-Marie • Wade, David J. • Davis, Timothy J. • Fleisch, Michael P. • Bhangley, Jitendra J. • Van Sant, Glen J. • Green, John Timothy
Assignees
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Publication Number
US-10025982-B2
Publication Date
2018-07-17
Expiration Date
Abstract
An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.
Core Innovation
The invention relates to an iris biometric recognition module that authenticates a person to display a plurality of electronic content specific to the person. A face imager device detects the presence of a human face in a capture zone defined at least in part by a field of view, and the system aligns an iris imager device lens with the iris of the person. The system operates an illuminator device to illuminate the iris and operates the iris imager device to produce a digital image of the iris for comparison to a reference iris image.
Responsive to determining that the digital image matches the reference iris image, the system queries a database for data specific to the person and compares the data with a plurality of content. In response to a determination that the data matches the plurality of content, the system displays the plurality of content specific to the person on an electronic video display device. In the disclosed approach, the digital image is a low resolution image selected from a plurality of resolutions, and determining the match comprises selecting a low frequency component corresponding to the low resolution image, where the low resolution image and the low frequency component are the lowest sufficient to identify coarse iris features.
The system further supports targeted marketing use cases by retrieving a demographic characteristic or preference of the person and finding personalized electronic advertising content associated with the demographic characteristic or preference. Personalized electronic advertising content is displayed to a person within the field of view by an electronic video display device. The disclosure also supports display lifecycle control, including terminating the personalized electronic advertising content after a predetermined time period.
Claims Coverage
The document includes three independent claims that cover a biometric content display device, an iris biometric content display system, and a corresponding method. Across these independent claims, the inventive concepts consistently include iris-based authentication with face detection and iris alignment, iris image comparison to a reference iris image using low-resolution/coarse-feature matching, and database querying to select person-specific electronic content for display.
Iris biometric recognition for personalized electronic advertising display
A biometric content display device with a face imager device, a camera, an illuminator device, and an electronic video display device displays personalized electronic advertising content to a person within the field of view. Responsive to detection of a human face, the device aligns the camera with the iris of the person, sends control signals to synchronously activate synchronous emission by the illuminator and capture a plurality of digital images by the camera, receives the plurality of digital images, accesses a database to retrieve a reference iris image, determines a demographic characteristic or preference of the person, finds personalized electronic advertising content specific to the person, determines that a first digital image matches the reference iris image using low-resolution and low-frequency component selection, and displays the plurality of personalized electronic content.
Low-resolution coarse iris matching with low frequency component selection
In the iris biometric content display system, the digital image is a low resolution image selected from a plurality of resolutions, and determining the match comprises selecting a low frequency component corresponding to the low resolution image, where the low resolution image and the low frequency component are the lowest sufficient to identify coarse iris features.
Database-query-based selection of person-specific electronic content following iris match
The iris biometric content display system authenticates a person by detecting a human face, aligning the lens of the iris imager device with the iris, illuminating the iris, producing a digital iris image, comparing the digital image to a reference iris image, and responsive to a determination that the digital image matches the reference iris image, querying a database for data specific to the person, comparing the data with a plurality of content, and in response to a determination that the data matches the plurality of content, displaying the plurality of content specific to the person on the electronic video display device.
Method of authenticating a person and displaying plurality of person-specific electronic content via iris match
A method comprising authenticating a person to display a plurality of electronic content specific to the person via an iris biometric recognition module executed by one or more processors, including detecting the presence of a human face in a capture zone, aligning an iris imager device lens with the iris, illuminating the iris, producing a digital image of the iris, comparing the digital image to a reference iris image, and responsive to a determination that the digital image matches the reference iris image, querying a database for data specific to the person, comparing the data with the plurality of content, and in response to a determination that the data matches the plurality of content, displaying the plurality of content specific to the person on the electronic video display device.
Across the independent claims, the core coverage is an iris biometric recognition workflow that detects a face, aligns an iris imager, captures a digital iris image, compares it to a reference iris image using low-resolution/coarse-feature matching with low frequency component selection, and then authenticates by querying a database for person-specific data to select and display personalized electronic content or personalized electronic advertising content.
Stated Advantages
Enables displaying personalized electronic advertising content specific to the person using an iris biometric recognition module.
Documented Applications
Targeted marketing using personalized electronic advertising content displayed to a person within a field of view by an electronic video display device.
Iris biometric content display systems that authenticate a person and display a plurality of electronic content specific to the person on an electronic video display device.
Display control for personalized electronic advertising content, including terminating personalized electronic advertising content after a predetermined time period.
Using local, remote, or cloud database querying to retrieve person-specific data for matching to content displayed on the electronic video display device.
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