The Atticus Group
Consultancy supporting medical technology and molecular diagnostic companies with strategic planning, market access, commercialization and tactical marketing. Services span early-stage business planning through product launch and post‑commercial growth, with emphasis on market definition, reimbursement and health‑economic messaging for regulated healthcare markets.
Industries
Nr. of Employees
small (1-50)
The Atticus Group
Portsmouth, New Hampshire, United States, North America
Products
Key Opinion Leader
Consulting services focused on identifying, engaging, and managing key opinion leaders (KOLs) and coordinating scientific advisory boards (SABs) during the commercialization of medical technologies.
Product Positioning and Messaging
Professional consulting service focused on defining the target market, value proposition, and communication strategy for medical technologies and molecular diagnostics.
Corporate and Product Branding
Branding services to help medical technology companies develop corporate, product, and technology platform branding to align with product positioning and marketing strategy.
Market Research
Market research services for medical technologies, covering qualitative and quantitative approaches from concept development through post-launch assessment.
Market Access Strategy & Commercialization Plan
A comprehensive consulting service and marketing plan detailing the market access strategy, business objectives, market segmentation, and tactical implementation for new medical technologies.
Publication Strategy
Strategic publication planning service designed to communicate the value of innovative new medical technologies, target appropriate specialty-directed journals, and accelerate technology adoption.
Key Opinion Leader
Consulting services focused on identifying, engaging, and managing key opinion leaders (KOLs) and coordinating scientific advisory boards (SABs) during the commercialization of medical technologies.
Product Positioning and Messaging
Professional consulting service focused on defining the target market, value proposition, and communication strategy for medical technologies and molecular diagnostics.
Corporate and Product Branding
Branding services to help medical technology companies develop corporate, product, and technology platform branding to align with product positioning and marketing strategy.
Market Research
Market research services for medical technologies, covering qualitative and quantitative approaches from concept development through post-launch assessment.
Market Access Strategy & Commercialization Plan
A comprehensive consulting service and marketing plan detailing the market access strategy, business objectives, market segmentation, and tactical implementation for new medical technologies.
Publication Strategy
Strategic publication planning service designed to communicate the value of innovative new medical technologies, target appropriate specialty-directed journals, and accelerate technology adoption.
Services
Strategic planning and market access support including clinical and economic messaging, reimbursement strategy, and go-to-market planning.
Development of business plans, pitch materials and fundraising support for early-stage companies.
Design and develop compliant, CMS-enabled websites tailored to medical technology companies and product launches.
Design, deploy and monitor webinars and email campaigns, including template design and campaign cadence planning.
Develop corporate, product and platform branding and visual identity to support product positioning.
Manage press release calendars, drafting and distribution via qualified services to reach investors and strategic partners.
Strategic planning and market access support including clinical and economic messaging, reimbursement strategy, and go-to-market planning.
Development of business plans, pitch materials and fundraising support for early-stage companies.
Design and develop compliant, CMS-enabled websites tailored to medical technology companies and product launches.
Design, deploy and monitor webinars and email campaigns, including template design and campaign cadence planning.
Develop corporate, product and platform branding and visual identity to support product positioning.
Manage press release calendars, drafting and distribution via qualified services to reach investors and strategic partners.
Expertise Areas
- Market access and payer strategy
- Commercialization and go-to-market planning
- Reimbursement and health economics
- Digital marketing and communications
Key Technologies
- Digital marketing platforms (email, webinar delivery)
- Website design and content management systems
- Health economic and reimbursement modeling
- Storyboarding and video editing workflows
News & Updates
Blog post on the role of the pitch deck in fundraising for new technology companies.
Blog post on customer retention and post‑purchase communications.
Blog post comparing product launches to endurance activities and discussing long‑term planning.
Blog post on the role of the pitch deck in fundraising for new technology companies.
Blog post on customer retention and post‑purchase communications.
Blog post comparing product launches to endurance activities and discussing long‑term planning.