Life Science Connect
Life Science Connect unites life sciences professionals and suppliers to accelerate research, development, and manufacturing. It facilitates engagement across the drug development lifecycle through online communities, publications, events, and more. The company aims to help its partners achieve growth goals with innovative marketing partnerships, content marketing, and sales enablement, connecting them with actively engaged audiences and providing insights to optimize marketing strategies. It has successfully transitioned many clients from traditional conferences to content-driven digital strategies, including webinars, virtual expos, and custom webinars, to foster long-term trust and understanding of the buyer’s journey.
Industries
Nr. of Employees
medium (51-250)
Life Science Connect
Erie, Pennsylvania, United States, North America
Products
Engagement analytics and customer-insights platform
Platform that aggregates content engagement and behavioral data across communities to deliver buyer-journey insights, behavioral segmentation, and support for multi-touch attribution and CRM exports.
Thematic online editorial communities
A portfolio of specialized online publications and vertical communities covering topics across drug discovery, bioprocessing, clinical operations, cell & gene, and medtech for content distribution and audience engagement.
Industry research reports
Published, survey-based reports capturing industry sentiment and trends to inform marketing, product, and editorial strategies.
Engagement analytics and customer-insights platform
Platform that aggregates content engagement and behavioral data across communities to deliver buyer-journey insights, behavioral segmentation, and support for multi-touch attribution and CRM exports.
Thematic online editorial communities
A portfolio of specialized online publications and vertical communities covering topics across drug discovery, bioprocessing, clinical operations, cell & gene, and medtech for content distribution and audience engagement.
Industry research reports
Published, survey-based reports capturing industry sentiment and trends to inform marketing, product, and editorial strategies.
Services
Placement of partner content within targeted editorial communities and newsletters to reach curated life-science audiences and capture engagement data.
Capture, aggregation, and export of engagement signals with custom reporting and CRM integration to support lead scoring and sales follow-up.
Creation of thought-leadership and educational content (articles, white papers, newsletters, webinars) aligned to buyer-stage messaging and distribution plans.
Design and delivery of virtual conferences, webinars, and sponsored series, including live demonstrations and post-event engagement measurement.
Design, administration, and reporting of industry-specific surveys to capture trends, sentiment, and benchmarks for clients and editorial use.
Managed ABM services combining targeted placements, bespoke content, and account-level analytics to increase share-of-voice in prioritized accounts.
Placement of partner content within targeted editorial communities and newsletters to reach curated life-science audiences and capture engagement data.
Capture, aggregation, and export of engagement signals with custom reporting and CRM integration to support lead scoring and sales follow-up.
Creation of thought-leadership and educational content (articles, white papers, newsletters, webinars) aligned to buyer-stage messaging and distribution plans.
Design and delivery of virtual conferences, webinars, and sponsored series, including live demonstrations and post-event engagement measurement.
Design, administration, and reporting of industry-specific surveys to capture trends, sentiment, and benchmarks for clients and editorial use.
Managed ABM services combining targeted placements, bespoke content, and account-level analytics to increase share-of-voice in prioritized accounts.
Expertise Areas
- Audience development and B2B lead generation
- Behavioral analytics and intent detection
- Multi-touch and account-level attribution
- Engagement data platforms and CRM integration
Key Technologies
- Behavioral analytics
- Multi-touch attribution modeling
- Engagement analytics platform (CRM integration)
- Audience segmentation and profiling
News & Updates
A virtual event offering strategies to reallocate trade show budgets to content marketing.
A live virtual event showcasing capabilities and capacities of outsourcing companies.
A case study of a clinical technology partner engaging target audiences with thought leadership content, resulting in increased share of voice and engagement.
An overview of behavioral analytics in B2B marketing, focusing on tracking multiple touches and company-wide engagement to understand purchase intent.
A client increased their market share through targeted content and engagement strategies.
A virtual event offering strategies to reallocate trade show budgets to content marketing.
A live virtual event showcasing capabilities and capacities of outsourcing companies.
A case study of a clinical technology partner engaging target audiences with thought leadership content, resulting in increased share of voice and engagement.
An overview of behavioral analytics in B2B marketing, focusing on tracking multiple touches and company-wide engagement to understand purchase intent.
A client increased their market share through targeted content and engagement strategies.