Goicoechea & Associates
Goicoechea & Associates is a company founded by Fernando Goicoechea, a General Manager LatAm Consultant with over 20 years of experience in the biopharmaceutical industry, focusing on rare, oncological, and debilitating diseases in Mexico and Latin America. The company offers specialized consulting services to biopharmaceutical companies for successful product introduction and market entry in the region, emphasizing risk reduction, stakeholder trust, cost-effective startup processes, and short-term patient identification.
Industries
Nr. of Employees
small (1-50)
Goicoechea & Associates
Laguna Hills, California, United States, North America
Products
12-month market entry engagement package
A 12-month packaged consulting engagement that combines market-entry strategy, operational planning, and implementation support to commence market activities with defined outcomes.
12-month market entry engagement package
A 12-month packaged consulting engagement that combines market-entry strategy, operational planning, and implementation support to commence market activities with defined outcomes.
Services
Consulting to develop and execute market-entry strategies and commercial implementation plans for launches in Mexico and Latin America.
Operational planning and ongoing support to oversee implementation and reduce operational risks during product or service launches.
Provision of local medical-scientific liaison representation to interact with healthcare professionals and stakeholders.
Senior-level consulting covering start-up operations, business transformation, and commercial organization setup including sales and marketing.
Preparation of medical, scientific, and regulatory documentation to support submissions, medical affairs, or communication needs.
Advisory services for implementation and coordination of genetic testing services within Latin American markets.
Consulting to develop and execute market-entry strategies and commercial implementation plans for launches in Mexico and Latin America.
Operational planning and ongoing support to oversee implementation and reduce operational risks during product or service launches.
Provision of local medical-scientific liaison representation to interact with healthcare professionals and stakeholders.
Senior-level consulting covering start-up operations, business transformation, and commercial organization setup including sales and marketing.
Preparation of medical, scientific, and regulatory documentation to support submissions, medical affairs, or communication needs.
Advisory services for implementation and coordination of genetic testing services within Latin American markets.
Expertise Areas
- Market entry and commercialization in Mexico and Latin America
- Rare disease commercialization
- Oncology product launches
- Medical affairs and MSL operations
Key Technologies
- Medical affairs and MSL engagement methods
- Patient identification and registry development
- Market entry and commercial launch methodologies
- Clinical and regulatory medical writing