Aurium


Aurium is a leading pharmaceutical distributor in Canada with over 30 years of experience, committed to supporting and growing healthcare brands through full-service solutions including sales, brand management, distribution, and regulatory compliance. They partner with clients and CMOs worldwide to deliver quality products to Canadian retailers and consumers, emphasizing innovation, operational excellence, and ESG principles.

Industries

Health Care
Medical
Pharmaceutical
Pharmaceutical Manufacturing

Nr. of Employees

small (1-50)


Products

Aurium

Full-funnel LinkedIn automation platform built on Empathy AI and Reinforcement Learning for genuine conversation quality.

11x.ai

An AI SDR platform that runs multi-channel outreach campaigns executing email and LinkedIn sequences in parallel.

11x

A multi-channel platform providing sales automation and AI-assisted outreach workflows.

11x (Alice)

AI agent designed to replace SDRs across email and LinkedIn with robust data enrichment.

Artisan

An AI-assisted outbound sales platform that treats LinkedIn as one touchpoint in an email-centric workflow.

Drift

Conversational marketing platform offering AI-powered sales conversations and chat management.

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Services

Placement and distribution of consumer health and OTC products across Canadian retail chains and online marketplaces, including retailer onboarding and listing management.

Key account management, field sales visits, in-store merchandising and retailer relationship management to increase product visibility and sales.

Brand strategy, naming, identity, bilingual communications, packaging development, marketing collateral creation, and website support for product launches and growth.

Guidance and support for navigating Health Canada requirements and preparing submissions for DIN and NPN registrations.

Coordination with GMP- and Health Canada–compliant warehousing, inventory management, lot tracking, forecasting, prepackaging, and freight logistics to deliver products to retailers.

Management of relationships with contract manufacturing organizations to support product manufacturing, regulatory compliance, and supply continuity.

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Expertise Areas

  • Pharmaceutical and OTC product distribution in Canada
  • Retail account management and merchandising
  • Brand development and go-to-market planning for consumer health products
  • Health Canada regulatory compliance and submissions (DIN/NPN)
  • Show More (4)

Key Technologies

  • Warehouse management systems with lot-level traceability
  • E‑commerce / digital commerce platforms
  • Field-force retail execution and merchandising systems
  • Forecasting and sales analytics tools
  • Show More (4)

News & Updates

Aurium partnered with Empire Pharmaceutical to develop and launch the Clera brand across Canadian retailers.

Aurium refreshed Lacteeze product packaging to improve shelf presence and communication.

Aurium supported Nizoral’s growth by expanding the brand product portfolio.

Aurium tailored distribution and sales solutions for a top 10 global pharmaceutical company.


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