MTEC Educational Webinar
Webinar with Rockabrand: "From Buzz to Launch: Marketing and Communications for Early Physician Adoption to Commercial Launch"
Getting your medical device into the market doesn’t just happen with getting FDA clearance. Along with a targeted direct-to-consumer strategy, it takes solidifying physician belief in your technology to make them your first and strongest marketing influencers to patient consumers. This webinar will provide you with a roadmap on how to take your go-to-market strategy to the next step and craft an integrated healthcare professional (HCP) and direct-to-consumer (DTC) buildable marketing program.
Date & Time
August 6, 2025
Webinar Information
Speaker:
Nathalene Parero
Marketing and Communications Consultant
Rockabrand
Summary
In the Rockabrand webinar, marketing consultant, Nat Pereiro, shared practical strategies for guiding early-stage health and medical technology companies from physician adoption to commercial launch.
- Start with Physicians: Build trust through clinical data and targeted education. Use outreach, roadshows, and medical conferences to gain traction.
- Controlled Launch: Focus on a select group of early adopters. Gather insights, refine messaging, and prepare for broader rollout.
- Essential Materials: Create physician and patient education tools, plus a basic digital presence (website, SEO, social media).
- Messaging: Translate technical language into simple, relatable terms for both HCPs and consumers.
- Scalable Strategy: Use a marketing funnel approach. Begin with HCP marketing, then expand to digital-first DTC campaigns.
- Digital Tactics: Geo-targeted ads, microsites, and interest forms help drive awareness and conversion.
Q&A Summary
- Sales vs. Marketing: Marketing builds foundational messaging and tools; sales teams personalize and deliver.
- Owned Media Strategy: Secure domains and social handles early; build presence before full engagement.
- Physician Social Media Habits: LinkedIn, Instagram, YouTube, and TikTok are emerging platforms depending on audience.
- Bootstrapped Launches: Even without formal clinical data, use real-world proof points, case studies, and polished materials to build credibility.