MTEC Educational Webinar

webinar

Educational Webinar with American Business Development: "Lead Generation That Works: BD Strategy in a Tough Economy"

In a tighter funding environment, generating high-quality leads isn’t just harder—it’s more expensive. This webinar will explore how service providers can develop lean, effective business development strategies that cut through the noise and deliver real results.

Educational Webinar with American Business Development: "Lead Generation That Works: BD Strategy in a Tough Economy"

Date & Time

June 25, 2025

Participants will walk away with:

  • A framework for optimizing lead generation strategy when budgets are tight
  • Tactics to reduce client acquisition costs through aligned marketing and outreach
  • Examples of successful BD programming and partnerships that drive pipeline growth
  • A checklist to assess if your current BD efforts are helping—or hurting—your growth

Whether you’re building a BD team from scratch or trying to do more with less, this session is designed to deliver practical insights you can implement immediately.

Speakers: Ernesto Chanona, PhD CEO, American Business Development Corporation

Register at: https://ati.zoomgov.com/meeting/register/YxZNrzZpReGDyja-Ti0yXA