Marketing and Communications
Marketing and communications for military medicine integrate clinical evidence, operational metrics, and regulatory context to speed adoption of hemorrhage control, telehealth, diagnostics, and prolonged-field-care technologies. Effective communications align stakeholders, synthesize outcomes data, and deliver training and outreach to preserve readiness in austere and mass-casualty environments.
Technical Challenges
Translating clinical trial and real-world evidence into convincing operational narratives for commanders, clinicians, and medics.
Demonstrating benefit under austere conditions (blast, polytrauma, delayed evacuation) where standard RCT data may be limited.
Coordinating messaging across regulatory, acquisition, and clinical communities while protecting operational security and IP.
Overcoming information overload and mistrust in digital channels among front-line providers and civilian health systems.
Emerging Opportunities
Rapid evidence synthesis and field-friendly summaries that connect clinical endpoints (mortality, morbidity, time-to-intervention) with operational readiness metrics.
Standardized training packages and simulation curricula tied to communications that drive behavior change in prolonged and distributed care.
Integrated stakeholder-engagement frameworks to align DoD, VA, academia, industry, and civilian healthcare adoption pathways.
Analytics and social-listening tools adapted for military operating environments to measure awareness, uptake, and misinformation.
Current and Emerging Technologies in Marketing and Communications
Digital platforms and targeted outreach
Secure content management systems, learning management platforms, and targeted email/SMS workflows tailored to military units and clinical specialties to disseminate guidelines, product briefs, and deployment checklists.
Data-driven evidence dissemination
Real-world evidence dashboards, outcomes visualizations, and decision-support summaries that translate clinical endpoints (e.g., hemorrhage control, survival, complication rates) into operational ROI for commanders and acquisition officers.
Simulation, virtual reality, and microlearning
Immersive training modules, VR case-studies, and short competency videos that pair technical messaging with hands-on skills for combat casualty care, prolonged field care, and austere procedures.
Social listening, SEO, and reputation management
Analytics tools that monitor clinician and public discourse, optimize search visibility for clinical guidance and procurement information, and counter misinformation during outbreaks or mass-casualty events.
Regulatory and stakeholder support tools
Communications tailored to FDA/DoD regulatory pathways, value dossiers, and contractor engagement materials to shorten transition from prototype to fielded capability.
Importance to Military Medicine
Accelerates combat casualty care adoption
Clear, evidence-based messaging reduces time from validation to routine use of hemorrhage control, REBOA adjuncts, and field diagnostics—directly impacting survival.
Enables prolonged and distributed care
Targeted communications ensure telehealth, remote monitoring, and clinical decision-support tools are trusted and used effectively in austere and delayed-evacuation scenarios.
Supports readiness and training
Integrated marketing aligns training pipelines and sustainment briefs with new medical capabilities to maintain unit readiness and clinical competence.
Alignment with the MTEC Mission
Supports MTEC’s mission to accelerate transition of military-relevant medical technologies by connecting evidence, operations, and acquisition stakeholders to shorten fielding timelines.
Amplifies civilian benefit by translating battlefield-proven interventions into accessible messages and adoption pathways for hospitals, EMS, and public health systems.
Facilitates multi-sector partnerships—industry, academia, DoD, and VA—by framing clinical value propositions, regulatory considerations, and implementation strategies.
Dual-Use (Military + Civilian) Applications
Dual-use messaging accelerates transfer of trauma and telehealth solutions from military trials to civilian trauma centers and rural health systems, improving population health.
Shared training modules and public-facing communications reduce duplication of effort and enable civilian EMS and hospitals to adopt combat-tested protocols for mass-casualty response.
Public health messaging informed by military surveillance and biosensor data supports faster civilian outbreak response and force health protection.
Commercialization and procurement communications bridge DoD acquisition and commercial markets, enabling scalable production and sustained supply chains for dual-use devices.
Explore MTEC Members with Marketing and Communications Capabilities
MTEC members bring multidisciplinary strengths—clinical trialists, operational medics, regulatory experts, and commercialization strategists—who craft evidence-based communications and rapid dissemination plans. Explore member profiles to find partners who can convert prototype data into deployment-ready messaging and training.
78 Members with Marketing and Communications capabilities.

IQVIA is a global leader in advanced analytics, technology solutions, and clinical research services for the life sciences industry. With a mission to accelerate innovation for a healthier world and a vision to power smarter healthcare for everyone, everywhere, IQVIA leverages unparalleled data, transformative technology, and deep healthcare expertise to drive better patient outcomes. Operating in over 100 countries with approximately 88,000 employees, IQVIA supports pharmaceutical, biotech, medtech, public health, and government organizations with a comprehensive portfolio of services and solutions. The company is recognized for its Connected Intelligence™, healthcare-grade AI, and commitment to sustainability, innovation, and evidence-based insights that shape the future of healthcare globally. IQVIA is also dedicated to reducing health inequities and driving sustainable change through innovation, collaboration, and data-driven solutions, partnering with organizations worldwide to address complex healthcare challenges.

MANTECH is a premier provider of advanced technology solutions and services for national security, defense, intelligence, and federal civilian markets. With over 50 years of experience, MANTECH delivers mission-driven innovation across all domains—land, sea, air, space, and cyberspace—supporting complex operations with agility, precision, and speed. The company is recognized for its deep expertise in cybersecurity, data and AI, digital transformation, and intelligent engineering, empowering clients to achieve their goals and secure the future. MANTECH's mission is to deliver technology-driven innovation and next-generation capabilities, setting the standard for excellence and reliability in supporting critical government missions. The company is also known for its strong leadership team, culture of innovation, and commitment to professional growth and diversity.

Danforth Advisors is a strategic and operational consulting firm dedicated to supporting life science companies. They provide a comprehensive range of services tailored to the unique needs of biotech and pharmaceutical companies, from operational finance and accounting to clinical development and regulatory affairs. Their mission is to empower clients with expert guidance and flexible solutions that advance scientific innovation and drive business success.

Deloitte is a leading global provider of audit, consulting, tax, and advisory services. The company is committed to improving public outcomes through a focus on people and developing relevant, timely, and sustainable solutions for clients. Deloitte's mission is to lead with purpose and drive positive change for people and communities, with a strong emphasis on social impact, sustainability, equity, and trust. Deloitte is also dedicated to helping the power, utilities, and renewables industry grow to become more sustainable, safe, and efficient, and is a fierce champion of industrials, inspiring optimism for the future.

The Conafay Group specializes in representing life sciences companies, universities, and other organizations in the biomedical space before the federal government and associated stakeholders. Since 2004, they have been helping clients advance their research and policy goals by leveraging federal government resources and building strong coalitions.

LaCire is a consulting firm dedicated to empowering innovators, changemakers, and organizations by providing expert-level operations, human capital management, and business development services. With a mission to maximize the power of the innovator, LaCire helps clients build strong foundations for sustainable growth, focusing on ethical standards, flexibility, and collaboration. The company specializes in supporting women- and minority-owned businesses, nonprofits, startups, and international organizations seeking to establish or expand their presence in the U.S. LaCire's experienced team offers tailored solutions in operations, finance, government contracting, communications, and more, enabling clients to achieve authentic, long-term success.
HELM Innovations is a service-disabled veteran-owned small business specializing in the integration of science, technology, and programmatic and strategic solutions, primarily for U.S. federal government clients. With over 30 years of experience in national security, systems engineering, and interagency collaboration, the company provides expertise in areas such as complex systems acquisition, R&D, environmental lab testing, crisis response, and leadership development. HELM Innovations is noted for applying advanced business models, fostering cross-disciplinary teamwork, and supporting rapid, effective decision-making in complex environments.

From Rapid Innovation to Breakthrough Impact, Bessel Helps Startups and Scaling Teams Move Faster, Smarter, and Together with Fewer Missteps. Experience Bessel Rapid Innovation: We embed with your team to rescue stalled projects or fill critical gaps. From R&D to Quality Systems to Regulatory Affairs, we drive rapid progress to reduce your burn rate and improve profitability. We help your team deliver measurable results: reduced COGS, decreased complaints, improved performance. Our Powered by Bessel™ Accelerator is an Intensive, fixed-duration programs to refine your technology strategy, align teams, and prepare for fundraising—perfect for startups seeking clarity and velocity. Save months in development, find your sweet spot with investors, build and support your team. The Bessel Origin™ workforce development program, born in the classroom, trains emerging medtech teams in design thinking and agile teamwork, fueling innovation. Boost team performance and identify, develop, and retain your emerging leaders.
Booz Allen Hamilton is a leading management and technology consulting firm with over 110 years of experience. The company is dedicated to empowering people to change the world through innovative solutions in various sectors including cybersecurity, artificial intelligence, engineering, and defense. Booz Allen partners with government and commercial clients to tackle their most complex challenges, leveraging a culture of innovation and a commitment to excellence. The firm operates with core values of integrity, courage, service, ingenuity, and a commitment to diversity and inclusion.

Jaunt LLC is a management consulting firm specializing in the MedTech sector. They empower executives and entrepreneurs by providing market intelligence, strategic guidance, and product management expertise to navigate the complexities of medical technology commercialization. Their mission is to help clients confidently advance their innovations and achieve market success through informed decision-making and strategic partnerships.

DLH delivers improved health and national security readiness solutions for federal programs through science research and development, systems engineering and integration, and digital transformation. With over 3,200 employees, DLH is committed to solving complex problems faced by civilian and military customers, leveraging advanced technologies and methodologies to enhance health outcomes and operational readiness.

Tietronix Software, Inc. is a minority-owned small business founded in 1999, located in Houston, Texas, near NASA Johnson Space Center. The company specializes in providing innovative software solutions and services across various sectors including medical, aerospace, and renewable energy. Tietronix is committed to high quality, reliability, and customer satisfaction, leveraging a diverse workforce and a strong project management team to deliver complex, mission-critical systems.

Exponent is a multidisciplinary science and engineering consulting firm serving sectors including healthcare, energy, manufacturing, and consumer products. From medical devices, pharmaceuticals, and supplements to digital health and wearables, we deliver rigorous science that quantifies impacts on human health. Exponent helps you push the envelope on the development, deployment, safety, and effectiveness of cutting-edge drugs, devices, and diagnostics — concomitantly balancing benefits and risks. Count on our multidisciplinary, data-driven, evidence-based assessments to give you clarity on your most complex product needs and challenges. With lives on the line, innovations that support healthcare demand the highest levels of scientific rigor. Whether you’re developing a novel drug, a sturdier stent, or a faster flu test, you need clear answers to complex questions, quickly. Exponent supports our life sciences clients across the total product lifecycle by solving critical design, regulatory, safety, and market access challenges. We can collaborate with you throughout your journey, helping you navigate risks and opportunities — and optimize outcomes — with science-based strategies and specialized expertise.

EmergingDx is dedicated to inventing, developing, and commercializing emerging technologies and products aimed at improving the quality of the human condition while positively impacting the environment and society. The company comprises a diverse team of world-class scientists, engineers, product designers, and business leaders with a proven track record of innovation and successful technology transition.

Martin, Blanck & Associates, LLC (MBA) is a healthcare consulting firm based in Alexandria, Virginia, founded in 1998 by Dr. Edward Martin and Mr. Alfred Giambone. The firm specializes in providing critical assistance to private sector clients, nonprofits, associations, and universities focused on federal healthcare delivery systems, public health programs, and government contracting. With over two dozen senior executive partners and more than 500 years of combined healthcare experience, MBA offers expertise in healthcare policy, program development, executive management, strategic planning, informatics, medical countermeasures, public health strategies, and emerging infectious diseases. The firm is committed to professionalism, ethical service, and delivering results for clients in both the public and private sectors.

Policy Wisdom, LLC is a global public health policy consulting firm founded in 2010, dedicated to delivering evidence-based solutions that positively impact public health worldwide. With a mission to be a benchmark of excellence in health policy, Policy Wisdom partners with governments, NGOs, pharmaceutical companies, and advocacy groups in over 150 countries. The company leverages a 100% virtual business model and a diverse, expert team to provide innovative methodologies and client-centered strategies. Their work spans policy strategy development, capacity building, evidence generation, and the creation of educational resources, all aimed at measurable improvements in health systems and equitable health outcomes. Policy Wisdom is recognized for its leadership in decolonizing global health, advancing precision medicine, and shaping policies that address both emerging and persistent public health challenges across the globe.

Arizona State University
ASU Crosscutting Technologies to Enhance Military Medical Readiness and Resilience
Dr. Rachel Cassalia leads MTEC-supported efforts at ASU to shift military health from reactive care to proactive readiness through data-driven prevention.
University of Pittsburgh
Topical Metformin Lotion for Tendinopathy Prevention
University of Pittsburgh study shows topical metformin prevents overuse tendon injury. This work was sponsored through MTEC project 22-02-MPAI-014.
Theradaptive
Theradaptive’s RESTORE Trial Initiation for OsteoAdapt™ DE
Theradaptive launches RESTORE Phase I/II trial of OsteoAdapt™ DE for faster, precision bone healing in craniofacial injuries. MTEC-funded study targets improved recovery for military and civilian patients.
Altec
Autonomous Rehabilitation Device for Improved Recovery in Warfighters
The OSCIR platform—developed by Altec Inc in collaboration with the Naval Health Research Center—is bringing clinical-grade, real-time movement analysis to the front lines. Funded under MTEC-22-02-MPAI